We’re excited to share the second edition of our collaboration with Designers & Books: 10 Books on Making. Part of our themed month on Make, the list focuses on different aspects of making—from telling the story of how things are made to what it’s like to produce and create things—both physical and digital.
A few from the list:
The Toaster Project, Thomas Thwaites
Self-Portrait as Your Traitor, Debbie Millman
Sign Painters, Faythe Levine and Sam Macon
The Design of Everyday Things, Donald Norman
Design for the Real World, Victor Papanek
The Craftsman, Richard Sennett
#bestglobalbrands report out today @jezframpton @interbrand chats w @cnbc #mktgsummit #bgb2013
Also see Mapping Manhattan, hand-drawn personal memory maps by Neil deGrasse Tyson, Yoko Ono, Malcolm Gladwell, and 72 other New Yorkers.
Why Trying To Apple-fy Your Brand Won’t Work
As JCPenney CEO Ron Johnson has discovered, trying to force a brand into an Apple-shaped mold doesn’t ensure success.
At Apple, Johnson’s claim to fame was being the father of the Apple retail outlets which were a raging success, selling leading-edge, premium priced products in a very simple but contemporary setting. Unfortunately, when he arrived at JCPenney, he immediately concluded he needed to turn JCPenney stores into something akin to an Apple store. He eliminated all notion of a sale and secondly, began forming independent boutique’s within each JCPenney store. Each of these boutiques was focused on a fairly well-known name brand such as Levi’s.
This rapid and dramatic change at JCPenney totally baffled JCPenney’s loyal customers. He was trying to take JCPenney upscale while their shoppers wanted a respectable but low-price alternative that offered some terrific deals each and every week.
As you’ve been reading, the results have been a major catastrophe for JCPenney. Sales are down over $4.0 billion versus a year ago and the stock price is off 55%. While the holiday season is typically a major boost for retailers, for JCPenney, same-store sales for the recent holiday season declined 32% versus a year ago.